Are you a (*ahem*) Toilet Paper Entrepreneur?
I truly wasn’t in the mood to read another “Business How To” book, but when Scott Bradley sent me a review copy of Mike Michalowicz’s The Toilet Paper Entrepreneur, I was honored. When people take the time and money to send out a complimentary book, I will not let it sit on the shelf. I will most definitely read it. I figure a guy younger than me who’d already founded three multi-million dollar companies could probably teach me a thing or two.
Mike’s Target audience is actually young (age 18-26ish) entrepreneurs or aspiring entrepreneurs (with a sense of humor!) who are at the beginning stages of getting their businesses off the ground, but even as a Gen-Xer who has been in business for five years as a productivity and small business coach, I was engaged from start to finish.
Mike’s tell-it-like-it is approach cuts out the fat and gets right to the meat regarding your passions, belief systems, vision, mission, purpose, funding (and how to hang on to your equity!), accountability, and team without having to shell out a lot of upfront cash or create an elaborate business plan. His calls-to-action at the end of each chapter are quite appealing as well.
He discusses in depth the only “Three Sheets” you’ll ever need to succeed in business if and ONLY IF you implement and be consistent in your efforts (and he even shares the templates in Word format for these three documents on his site http://www.toiletpaperentrepreneur.com/ in the resource section).
Have an open mind if you’re not one for bathroom humor and metaphors because you will completely miss the point if you don’t, I promise you. Even if you’re not a beer drinker or a party animal, there is an immense amount of wisdom joined with all sorts of practical strategies and tactics to go with the suggested tech tools (many of them free) to get you off and running or improving on your existing business.
And if you’d like to listen to him share some of his strategies today (12/17) at 3pm ET, please feel free to listen live and participate in the chat at http://blogtalkradio.com/Productivity-Talk. If you can’t be there live, it’s okay. Just grab the MP3 from the archive whenever you get a chance.
Hope to see you there, and I hope you buy the book!
Carol Dickson-Carr
The Productivity 3.0 Professor
August 9th, 2011 at 4:39 am
This forum nedeed shaking up and you’ve just done that. Great post!