The Ultimate Leverage Success Blog

I’m thinking back to a conversation I had with Bea Fields over a year ago about tacit knowledge–you know the knowledge we take for granted that because we know it so well, we figure all people naturally know it too (even if the reality is different!). The first time I realized I was taking knowledge [...]

I’ve had a few people ask me recently who are brand spankin’ new to the concept of marketing their businesses on the internet exactly what tools are out there. I begin to tell them… And for some, their eyes start to glaze over and they say they feel safer with the “devil they know” when [...]